About Us
PT Cakra Radha Mustika is a customer engagement and loyalty solutions provider that connects data, marketing, and digital innovation into one integrated ecosystem helping businesses build stronger relationships and achieve sustainable growth.
Years Experience
Total Brands
Total Services
Our Vision
To redefine the future of customer engagement through one connected ecosystem of loyalty and innovation
Our Mission
To empower businesses with CRM solutions that unite data, loyalty, and marketing into one ecosystem, driving measurable growth and lasting value
Milestones
Since our founding, CRM has steadily grown and evolved, marking a journey defined by excellence and innovation.
2016
PT Cakra Radha Mustika Becomes a Subsidiary Company of KLB
PT Cakra Radha Mustika officially transformed into a company under PT Karsa Lintas Buwana (KLB) after operating as a department for 10 years.
2024
PT Cakra Radha Mustika Acquires Hallobumil and Launches KPoin
PT Cakra Radha Mustika acquired Hallobumil, a digital app supporting women throughout motherhood, and launched KPoin, a health-focused loyalty platform that connects Kalbe brands with consumers through gamified rewards to boost engagement and retention.
2024
Award Recognition — Marketeers Digital Marketing Heroes 2024
In 2024, PT Cakra Radha Mustika was recognized as a Data-Driven Customer Management Hero by the Marketeers Digital Marketing Heroes Awards.
2025
PT Cakra Radha Mustika Becomes a Corporate Entity Under Kalbe Group
After nearly a decade under PT Karsa Lintas Buwana (KLB), PT Cakra Radha Mustika officially stands as an independent company under Kalbe Group. This transformation marks a significant milestone in its journey to becoming a leading provider of healthcare CRM services with an integrated data system.
Testimonials
The ELR (Entrasol Loyalty Reward) Program has truly helped us collect consumer data more easily and efficiently. Moreover, the system makes Entrasol's digital consumer journey more connected and sustainable.
PT Sanghiang Perkasa (Entrasol)
